Here For The Game has been a successful first step in raising awareness and educating the community about the risks attached to sports betting and ways to keep safe. The initiative aims to get young people, their parents and peers focused on all the things we love about sport…the big kicks, the tense moments, the winning goal, the cheers, the excitement and the love of your team rather than gambling.

Here For the Game has been everywhere. It didn't matter if you didn't make it to a game to watch the Reds, Sixers or Giants, the message could be seen or heard on television and streaming, on radio channels, on outdoor furniture, on the web, and on all social media channels.

To see if message resonates and to find ways to improve, we ask the fans and extract data from a number of sources. This is the score so far…