Attitudes: What do the fans think of sports betting?

83 per cent of fans think there is too much sports betting today.

Visibility: Who saw Here For The Game messaging?

83 per cent of fans saw messaging with players encouraging them to be Here For The Game.

Actions: What actions did fans take after they saw or heard Here For The Game?

12 per cent reflected on their own gambling.

14 per cent talked to someone about their gambling.

18 per cent reflected on someone else's gambling.

Recall: Where did fans see or hear Here For The Game messaging?

74 per cent say it on social media.

61 per cent saw it around Coopers Stadium.

53 per cent saw it via screen advertising at Coopers Stadium.

Sentiment: What did fans think of Adelaide United's support of Here For The Game?

9 out of 10 fans support Adelaide United FC's decision to say no to a sports betting partnership.

83 per cent of fans agree that Adelaide United FC's support of Here For The Game made them proud to be a Reds' fan.